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Years in agencies and ad tech showed us one thing: too many great brands were getting shortchanged. Ad tech was bloated. Black-boxed. Full of hidden fees.
Cake.Shop is your partner in reclaiming control. sweetshop is the ad stack that makes it possible. Transparent pricing, automated workflows, training -without the BS.
Modular by design — use one, use all. Each integrates seamlessly or stands alone.
High-impact creatives built for performance. Interactive rich media, and DOOH Formats — all built and served through a single platform, No templates. No compromises.
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Your complete media buying workbench. Automate workflows, surface insights instantly, and get billing you can actually understand — no black boxes, ever.
See sweetshop →
Clean room technology for the privacy era. Collaborate on audience data without ever sharing it — unlock insights while keeping sensitive data exactly where it belongs.
Explore ATOM →
Direct access to premium publisher inventory without the markup. Cut out the middlemen, reduce wasted spend, and put your budget where it actually performs.
Access Pub.Shop →The name? It comes from the proverb: "Have your cake and eat it too." Most people settle for one ideal. We built the tech that delivers both.
Full cost visibility, data ownership, and direct publisher relationships. No intermediaries. No guesswork:
Enterprise grade technology without the enterprise price tag. Compete on a level playing field without bleeding margins.
API-First, modular architecture that integrates with your existing stack and grows without creating ew headaches.
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No bundled media. No hidden Fees. No lock-in. Three models designed
around how you actually work.
Full platform access with transparent cost-per-use pricing — pay for what you use, nothing more.
A dedicated team works alongside you —strategy, execution, and optimisation with full transparency into every dollar.
Luke and Georgia built Cake.Shop because they lived the problem Firsthand watching ad budgets vanish into opaque systems and clients left with reports that raised more questions than answers.
Their philosophy: build quality technology transparently, with the goal of improving the entire ecosystem not just their own bottom line.
A 6-week training program for marketers who want to truly understand programmatic — not just run it.
Read more →Our secure data collaboration platform is now live. Unlock audience insights while keeping sensitive data exactly where it belongs.
Read more →The ANA's latest research reveals billions in unrealised media value. Here's what it means for your next campaign.
Read more →Book a 30-minute demo and see exactly how Cake.Shop works — no sales pitch, just the platform.
