FOR EXISTING
We built the tech we wish we had. Years in agencies and ad tech showed us one thing: too many great brands were getting short-changed. Ad tech was bloated. Black-boxed. Full of hidden fees. So we fixed it.
Cake.Shop is your partner in reclaiming control.
sweetshop is the ad stack that makes it possible.
For people who want it all.
The name comes from the proverb: “Have your cake and eat it too.”
Most people are told they have to choose. We built the tech that delivers both.
- 01
Privacy and performance
- 02
Control
and scale - 03
Simplicity
and strategy - 04
Automation and human support
What We Do
Smarter media. Open tech. Trusted support. Without the BS.
We combine strategic support with an AI-powered tech stack to help you:
• Run more efficient, automated campaigns
• Reduce carbon emissions without sacrificing results
• Own your data and outcomes
• Take control of your ad spend and your growth
One partner. One modular stack. Zero lock-in.
Cake.Shop – Strategic support, advisory services, and implementation know how.
sweetshop – Your ad stack, re-imagined. Privacy safe. Automated. Creative led.
How We’re Different
We don’t do walled gardens. We do what works.
We’re not here to sell you another black box.
We’re here to make ad tech open, ethical, and actually usable.
Privacy-first
Real carbon impact measurement
Tech that fits your workflow
Expert support from people who’ve been in the trenches
“The ANA found an estimated $21.6 billion in unrealised media value still sitting in programmatic. That’s opportunity. We built sweetshop to help brands and agencies realise it.”
WHO WE HELP
BUILT FOR:
Brands who want transparency and performance without the middlemen
Independent agencies who want to level the playing field with better tech
Tech-forward partners looking to scale without losing control
Pricing
No lock-ins. No surprises. Just three ways to work.
Why We Built Cake.Shop
Inspired by the entrepreneurial spirit of our families, we launched Cake.Shop with the same philosophy: build quality technology, keep it transparent, and never cut corners. “We’re not here to scale ad tech for the sake of it. We’re here to make it better for independent agencies, for challenger brands, and for the industry at large. Because when everyone can have their cake and eat it too, the whole ecosystem improves.”
“Luke and Georgia”
What is sweetshop?
It’s our AI-powered ad stack, an automation engine, reporting layer, and billing solution - built to run campaigns efficiently and transparently.
What does Cake.Shop do?
We’re your strategic partner. We help agencies, brands, and publishers take control of media through consulting, onboarding, and managed support.
Do I have to use all the products?
Nope. Everything is modular. Use what fits. Plug it into your existing stack, or let us help you build something smarter.
What makes this different from a traditional DSP?
sweetshop is transparent, modular, and backed by real strategy. You control supply, creative, and margin, with no bundled media or black-box optimisation.
Can we start small or test it first?
Absolutely. Most partners start with a single campaign or tier. We scale with your needs.
“Switching tech stacks sounds like a nightmare.”
We hear that. That’s why sweetshop is modular, use what you need, keep what works.
Most clients start with one product. Onboarding takes weeks, not months.“We don’t have the people to manage another piece of tech.”
Exactly why we built it. sweetshop automation reduces operational workload by up to 40%.
One client went from a three-person trading team to one and grew value by 60%.“We’re locked into contracts with big tech vendors.”
Start with Cake.Shop advisory while you run out existing contracts. We’ll help you measure performance so you can make smarter decisions when they expire.
“How are you different from [competitor X]?”
We don’t bundle. We don’t lock you in. We give you modular tech and strategic support and we’re the only ones measuring and reducing carbon impact in real time.
“How long does implementation take?”
Most partners are live in under two weeks. Our team handles setup, and your team gets upskilled through our Whiteboard Workshop.
“What’s the relationship between Cake.Shop and sweetshop?”
Cake.Shop is the strategy layer. sweetshop is the ad stack that powers your media. One ecosystem, built to work together.
“How does your carbon tracking actually work?”
We use Hilli, a verified system tracking emissions at the impression level (processing, transfer, screen energy). On average, we’ve helped reduce emissions by 32% while improving performance.
“Do I own my data?”
Yes, 100%. No data leakage. No walled gardens. Our ATOM clean room ensures everything stays private, secure, and compliant.
“Can my team actually use this without a PhD in ad tech?”
Yes. That’s why we built it. Clients call sweetshop “the tech that finally makes sense.”
And we train your team to run it with confidence, no vendor dependence.
Daily Menu
Insights, product updates, and honest perspectives - built for brands and agencies who want better advertising
