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Years in agencies and ad tech showed us one thing: too many great brands were getting shortchanged. Ad tech was bloated. Black-boxed. Full of hidden fees.
Cake.Shop is your partner in reclaiming control. sweetshop is the ad stack that makes it possible. Transparent pricing, automated workflows, training -without the BS.

Modular by design — use one, use all. Each integrates seamlessly or stands alone.
High-impact creatives built for performance. Interactive rich media, and DOOH Formats — all built and served through a single platform, No templates. No compromises.
View the Gallery →Your complete media buying workbench. Automate workflows, surface insights instantly, and get billing you can actually understand — no black boxes, ever.
See sweetshop →Clean room technology for the privacy era. Collaborate on audience data without ever sharing it — unlock insights while keeping sensitive data exactly where it belongs.
Explore ATOM →Direct access to premium publisher inventory without the markup. Cut out the middlemen, reduce wasted spend, and put your budget where it actually performs.
Access Pub.Shop →The name? It comes from the proverb: "Have your cake and eat it too." Most people settle for one ideal. We built the tech that delivers both.
Full cost visibility, data ownership, and direct publisher relationships. No intermediaries. No guesswork:
Enterprise grade technology without the enterprise price tag. Compete on a level playing field without bleeding margins.
API-First, modular architecture that integrates with your existing stack and grows without creating ew headaches.

No bundled media. No hidden Fees. No lock-in. Three models designed
around how you actually work.
Full platform access with transparent cost-per-use pricing — pay for what you use, nothing more.
A dedicated team works alongside you —strategy, execution, and optimisation with full transparency into every dollar.
Luke and Georgia built Cake.Shop because they lived the problem Firsthand watching ad budgets vanish into opaque systems and clients left with reports that raised more questions than answers.
Their philosophy: build quality technology transparently, with the goal of improving the entire ecosystem not just their own bottom line.
Salesforce CRM programmatic advertising integration needs tested audience rules. Connect data, validate matching and automate exclusions before campaigns launch.
Read more →Snowflake data clean room integration needs approved outputs before activation. Follow source, matching, transfer and refresh checks for an agency-ready workflow.
Read more →Choose a data clean room for media agencies by workflow, not hype. Define permissions, test matching and connect approved findings to buying and reporting.
Read more →Book a 30-minute demo and see exactly how Cake.Shop works — no sales pitch, just the platform.