cake

.

shop

Open

.

Honest

.

Trusted

Deriving from the age-old proverb ‘to have your cake and eat it'. It plays on the dichotomy of two ideals not being simultaneously attainable.

…For people who desire to have their cake and eat it:

cake.shop

Who we are

With over 30 years of experience across the digital market. Luke and Georgia launched cake.shop in 2024 with a mission of helping companies grow sustainably, both commercially and environmentally.

Why we do it

The same core desires have repeatedly surfaced from our network over the years. Agencies and brands need control over their technology choices and must work transparently with their partners. cake.shop is designed to lower the barrier to entry with

Honest
Solutions

Open
Technology

Trusted
Team

What we do

The Cake.Layers: Addressing the Biggest Challenges for Our Clients

Access

A DSP providing a gateway to premium, transparent supply in Australia and global markets. Acting as the foundation of your media strategy, Access connects seamlessly with CreATE, ATOM, and SustainCloud to ensure every impression delivers value.

CreATE

The studio, enables brands to design interactive, engaging ads that seamlessly deploy across screens. Powered by data insights from SustainCloud and cookieless collaboration through ATOM, your creative is not just engaging—it’s targeted for sustainable growth.

Atom

Privacy-first, decentralised clean room where agencies, publishers, and brands securely connect their data. ATOM’s outputs feed directly into SustainCloud, enabling smarter optimisation for media buying (Access) and more effective creative strategies (CreATE).