Cake.Shop Launches ATOM: A Decentralised Data collaboration platform

Cake.Shop Launches ATOM: A Decentralised Data collaboration platform

Cake.Shop Launches ATOM: A Decentralised Data collaboration platform

Cake.Shop Launches ATOM: A Decentralised Data collaboration platform

ATOM, a decentralised data collaboration platform designed specifically for agencies, publishers and brands.

Cake.Shop Partners with Carbon Measurement Platform Hiili

Cake.Shop Partners with Carbon Measurement Platform Hiili

Cake.Shop Partners with Carbon Measurement Platform Hiili

Cake.Shop Partners with Carbon Measurement Platform Hiili

Cake.Shop, has partnered with carbon measurement platform Hiili to enable brands to measure the environmental impact of their digital advertising campaigns.

Best AdTech Solutions for Small to Enterprise Businesses: A Comprehensive Guide to Driving Digital Advertising Success

Best AdTech Solutions for Small to Enterprise Businesses: A Comprehensive Guide to Driving Digital Advertising Success

Best AdTech Solutions for Small to Enterprise Businesses: A Comprehensive Guide to Driving Digital Advertising Success

Best AdTech Solutions for Small to Enterprise Businesses: A Comprehensive Guide to Driving Digital Advertising Success

In today's rapidly evolving digital landscape, businesses of all sizes are constantly seeking innovative advertising technology (AdTech) solutions that can maximize their marketing performance, optimise budgets, and drive meaningful results. From nimble startups to expansive enterprise organizations, the right AdTech platform can be a game-changing catalyst for growth.

Navigating Australia's Privacy Act Overhaul: A Marketer's Guide

Navigating Australia's Privacy Act Overhaul: A Marketer's Guide

Navigating Australia's Privacy Act Overhaul: A Marketer's Guide

Navigating Australia's Privacy Act Overhaul: A Marketer's Guide

As digital marketers, we're accustomed to adapting to change. While the industry has been focused on the impending deprecation of third-party cookies, another significant shift is rapidly approaching: the overhaul of Australia's Privacy Act 1988. Unlike the repeatedly delayed cookie deprecation, these privacy law changes are progressing swiftly, with new legislation expected to be tabled in August 2024.

Google’s Ad Tech Revenue Unveiled in Antitrust Court Documents

Google’s Ad Tech Revenue Unveiled in Antitrust Court Documents

Google’s Ad Tech Revenue Unveiled in Antitrust Court Documents

Google’s Ad Tech Revenue Unveiled in Antitrust Court Documents

In a groundbreaking development, recent court documents from Google’s ongoing antitrust case have provided a rare and detailed glimpse into the financial performance of its ad tech business, specifically focusing on Google Ad Manager and Display and Video 360 (DV360). These disclosures are particularly significant as they offer a first-of-its-kind comparison between Google’s platforms and competitors like The Trade Desk, shedding light on the inner workings of one of the most influential players in the digital advertising ecosystem.

Cake.Shop Launches in Australia

Cake.Shop Launches in Australia

Cake.Shop Launches in Australia

Cake.Shop Launches in Australia

Ad Tech Startup Cake.Shop Launches in Australia, Offering Streamlined Services for Brands and Agencies